Analytics & Reporting
Measure Every Impression and Expression
Make better decisions and drive results
The ultimate key to success for any App is the ability to measure and track every lead and interaction with your shows and brand. Apps allow you to engage your audience and measure every interaction, sale and expression of your show and brand with the MiScreens Xtra™ social media tools and functionality.
Most analytic tools focus on impressions, downloads, and sales. We also look at Expressions - where your audience shares your brand and shows through their social channels. The most successful and powerful shows and brands take on life of their own when their fans become engaged and empowered. Apps allow you to build that connection and MiScreens Reporting & Analytics can help you measure and expand that impact.
Mobovivo Connect combines MiScreens Expressions and iTunes Reporting for a complete Analytics and Reports
Simply sign in to our Mobovivo Connect Analytics portal through our Client Centre and review a variety of reports. In it we combineour real time custom app analytics with daily iTunes Store sales reports and presents them as easy to understand graphs and charts. Together they form a dashboard which highlights user preferences, behaviour, and interaction with various content and features of the Apps. Mobovivo Connect is a one stop shop for all the most important app analytics and information on the success of various marketing efforts and monetization strategies.
- App launch
- Session length
- User location
- Device breakdown
- Top videos (free or paid)
- Audience retention (at what part of the video user drops off)
- Time in full screen
- Social sharing engagement
- Tab selection
- and more...
Expressions are presented in aggregate and at the individual video level. Additionally, users can change the date range from only viewing what is happening today to what has happened over the last year.
iTunes data is presented as:
- iTunes Trends - Graph of Downloads, Upgrades and In-App Purchases editable by date range
- iTunes Sales Report - Table of Revenue, Profit, Downloads, Upgrades, and In App Purchases selectable by Currency and Date range
Make better decisions and drive results with comprehensive built-in analytics and reports. Identify your best content and discover audience behaviors with insightful details.