Rapid Repurposing Technology

What is Rapid Repurposing Technology^TM (RRT)?

MoboVivo is developing technology and software to meet the media and content demands of current as well as future devices: Rapid Repurposing Technology^TM (RRT). The development of media technologies has created a multitude of competing yet widespread media formats, including QuickTime^TM, Real^TM, and Windows^TM Media. This has meant that online content providers have had to include versions of their content in one or more of these competing file formats. During this time, end-user connectivity has varied from dial-up modems to dedicated high-speed connections. As a result, many content providers and distributors found themselves creating up to nine different versions of the same file! Despite a general public demand to simplify this "codec codex", the variability in devices has just gotten greater, with the following variables affecting today's devices:

wireless data bandwidth
variable screen sizes
convergence of the mp3 player (Apple video iPod) with video
convergence of the television with the computer
convergence of the mp3 player with the living room
convergence of gaming and television and computer
emergence of HDTV
requirements of digital rights management tools

There are now over 130 different ways to encode a media file for different customers. Despite the emergence of a few clear leaders, there is still a great deal of variety in media formats.

...enter Rapid Repurposing Technology™ (RRT) by MoboVivo

MoboVivo is developing technology that will resolve the format wars and yet continue to grow into the future as more and more variables are introduced. The world is not getting any simpler when it comes to consumer choice - content providers are going to have to provide lots of choice. According to estimates, it would take 25 years for 25 super computers to prepare one month's worth of television programs for the 130 different (and ever-growing) number of consumer codec choices. MoboVivo is building converter technology to support choice. RRT will dynamically prepare and deliver content to a growing number of device-specific variables - meeting consumer demand for quality, portability, and accessibility – all in real time.

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