What is Rapid Repurposing TechnologyTM
(RRT)?
MoboVivo is
developing technology and software to meet the media and content
demands of
current as well as future devices: Rapid Repurposing TechnologyTM
(RRT). The
development of media technologies has created a multitude of competing
yet
widespread media formats, including QuickTimeTM, RealTM, and WindowsTM Media. This has meant that
online content providers
have had to include versions of their content in one or more of these
competing
file formats. During this time, end-user
connectivity has varied from dial-up modems to dedicated high-speed
connections. As a result, many content
providers and distributors found themselves creating up to nine
different versions
of the same file! Despite a general
public demand to simplify this "codec codex", the variability in
devices has just gotten greater, with the following variables affecting
today's
devices:
- wireless data
bandwidth
- variable
screen sizes
- convergence
of the mp3 player (Apple video iPod) with video
- convergence
of the television with the computer
- convergence
of the mp3 player with the living room
- convergence
of gaming and television and computer
- emergence of
HDTV
- requirements
of digital rights management tools
There are
now over 130 different
ways to encode a media file for different customers. Despite the
emergence of a few clear leaders, there is still a great deal of
variety in
media formats.
...enter Rapid Repurposing Technology™ (RRT)
by MoboVivo
MoboVivo
is developing technology that will resolve the format wars and yet
continue to
grow into the future as more and more variables are introduced.
The world
is not getting any simpler when it comes to consumer choice - content
providers
are going to have to provide lots of choice. According to estimates, it
would
take 25 years for 25 super computers to prepare one month's worth of television
programs for the 130 different (and ever-growing) number of consumer
codec choices.
MoboVivo is building converter technology to support choice. RRT will dynamically prepare and deliver
content to a growing number of device-specific variables - meeting
consumer
demand for quality, portability, and accessibility – all in real
time.

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Copyright © 2006 MoboVivo Inc. All rights
reserved.
MoboVivo and Rapid Repurposing
Technology are trademarks of MoboVivo Inc.
By any use of this
Website,
you agree to be bound by these Terms of Use.
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