MiScreens Xtra Social Video Apps
Discover. Explore. Share.
Actively Engaged Audiences
Our addiction to the web and mobile devices has led to a new habit: using the Internet while watching TV. Whether on laptops, module phones, or now increasingly tablets, many of us are actively engaged on second screen devices at the same time we are tuned in to our favorite shows on the first screen - the television.
In the past few years we've seen a massive shift towards this behavior:
In 2009, 60% of TV viewers used the Internet and TV simultaneously (up35% from 2008).1
- http://blog.nielsen.com/nielsenwire/online_mobile/three-screen-report-q409/
A June 2010 survey revealed 86% of mobile Internet users (and 92% of those 13-24 years old) are using their mobile devices simultaneously with TV.2
- http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html
MiScreens Xtra™
MiScreens Xtra is better than a second screen experience.
MiScreens XtraTM engagement combines a viewing experience with social interaction tools and techniques that leads to a deeper level of involvement with a brand and or show.
MiScreens XtraTM delivers content in magazine style format that is relevant to what the viewer is watching. MiScreens XtraTM even allows for more targeted advertising opportunities. Meta data that is associated to the show and the viewer's personal preferences pulls in information, news, social comments and advertising that make the experience deeper and more engaging.
MiScreens XtraTM also allows the viewer to comment and share information on the show they are viewing or information they are engaging with. MiScreens Xtra is Social TV.
MiScreens Xtra includes the following features:
Magazine mode
Browse content feeds while viewing your show.
Watch mode
View show in full screen, while show plays in background.
Social Mode
Open social media feeds to follow or comment on show.
MiScreens XtraTM admin
Set preferences and prioritize desired content feeds.
