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In July 2012, Grolsch a brewery headquartered in the Netherlands launched its "Choose Interesting" campaign powered by Mobovivo technology and AllianceFilms movies.
Consumers that purchase a Grolsch beer at participating retailers get a coupon for a free movie from Alliance Films, the distributor for Hunger Games and other leading films. Grolsch and Alliance are utilizing Mobovivo's MovieAppsplatform to deliver the campaign and movies to consumers. In addition the companies are tying their film festival sponsorship, events such as the Toronto International Film Festival (TIFF) into the campaign.
Mobovivo’s video apps give audiences the movies they crave on all the devices they own. The apps allow Alliance Films to securely deliver movies and capture valuable digital real estate on today’s popular devices, increasing viewership and revenue.
For more information on the Grolsch campaign, see movies.chooseinteresting.com